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We focus on the visualization of work and decision making processes of your customers, users and/or employees. Interviews in everyday situations give insights in the context of tasks, processes and emotions. The results are used for brainstorming sessions, the creation of workable models, persona development and (co-) design.

Our approach has proven itself, with over twelve years of experience, as a powerful tool to ensure your solution is based on what people really want.
Latest blog posts (Mostly in Dutch)
- 'Context is Everything': Genevieve Bell.
- ‘User Experience disasters’.
- 'Let's invite customers into the   boardroom': Ian Davidson.
- Wikiwijs persona ‘Casper’, English version.
Insights & Design Coaching UCD
AgentschapNL website renewed!
Filterdesign designed the wireframes based on personas and tested the usability using customers of AgentschapNL.
Presentation at Merlien Institute
Design projects conducting qualitative research in the form of User Centered Design principles.
Videos: interviewing teachers
Stories told by teachers on how they develop learning materials. Also personas and a mental model for downloading. (Dutch)
Main sponsor CHI Netherlands
The association promoting Human-Computer Interaction (HCI) in the Netherlands.
Filterdesign material on other sites: Presentation UCD techniques for Wikiwijs project, Videos of interviews, Mini UCD workshop, UCD: the principles.