Filterdesign - Method & initiation - User Centered Design

Interviews in the workplace
Interviewing people about their work leads to insights which can be translated directly into supporting services and products which will closely match the needs and work methods of your users and/or customers. An interview lasts an hour and the collected data can be used for three to five years.

Result
> Transcript of interview.
> Mental model/Affinity diagram.
> Flow model.
> Customer Experience analysis.
> Artifact analysis.
> Personas: fictitious people based on goals which help your organization to stay focused on your users/customers. One persona represents thousands of people.

Joint development process
> 'Walking the wall’.
> Brainstorming.
> Co-Creation.

Study mobile behavior
Are you wondering how people use their mobile phones, apps or tablet? Then, the study of behavior in the use of mobile tools during for example shopping, errands and work is a solution.

Result
> Observations.
> Transcript of interview.
> Mental model/Affinity diagram.
> Flow model.
> Personas.

Joint development process
> 'Walking the wall’.
> Brainstorming.
> Co-Creation.

Focus groups
This quick way to gather data stimulates the discussion which will give insights on attitudes, opinions and emotions. The existing viewpoints are deepened and from the debate, new opinions and ideas are created.

Result
> List of statements and ideas.
> Deepening of viewpoints.
> Insight in the problem.
> Possible partnerships.

Form
> Groups of 5 to 12 people.
> Brainstorming session.

Interaction and Interface design
Wireframes give a clear view of the layout that supports the various navigation panels and interaction elements, in line with the behaviour and needs of users. This design phase is concluded with a description of how the wireframes, and interaction elements work.

Result
> Information analysis.
> Structure/Navigation scheme.
> Scenarios.
> Wireframes.
> Guide.
> Graphical design.

Joint development process
> Interpretation session.
> Communicating the design strategy.
> Co-Design.

Usability testing
By asking a maximum of six end users to actually use the (paper) prototype the ease of use can be estimated. Using the method of 'thinking aloud' and observing user behaviour while the end users perform their tasks. This creates an objective, user-oriented evaluation of the designs. The usability report will give a detailed overview of the parts which are easily accepted and parts that are confusing to users. This results in concrete adjustments to improve the designs.

Result
> Insight in usability.
> Optimization of the design.
> Usability report.

Form
> Prototype: paper or clickable.
> Test tasks.
> Test in the workplace with maximum 6 end users.
> Observations.
> Method of 'thinking aloud'.

People-centered analysis of performance data
Analyzing large amounts of performance data is about asking the right questions. The 'people-centered' analysis focuses on the people behind the data. What happened before people visit the site? What behavior patterns can we recognize and is there a connection? Are these patterns linking to focus groups or personas? Can we divide the data in 'people-centered' categories? If present, technical and marketing information can be connected. Some conclusions are more abstract than others, but the extensive experience with interviews and usability tests makes it possible to give clear and 'people-centered' recommendations. In these recommendations we also make use of shared mental characteristics, think of the way people perceive, remember, read, etc.

Result
> Insight in performance data.
> Optimization of performance.
> 'People-centered' recommendations.

Schedule UCD process
Contact us for an indication of what the user-centered process can deliver in 2 to 8 weeks.

Support of the UCD process
Do you want to work user-centered within your organization? Or educate employees in user-centered design? This can be done by means of a training and/or coaching.

UCD as a solution
You want to improve an existing product but your organization has doubts about the approach. An usability test, expert review, new wireframes, different structure and labels, talking to users, new graphical design?

Filterdesign material on other sites: Presentation UCD techniques for Wikiwijs project, Videos of interviews, Mini UCD workshop.